Wesoła Apartments is a truly special place in Krakow – no doubt about it. A passionate couple – Monika and Grzegorz created fine, bright interiors with a vintage vibe, appreciated by guests who simply value good design.
All placed in a fully renovated historic villa that is nearly 100 years old! A significant part of our comprehensive partnership was to create a visual identity of the venue, rooted in its history and emphasizing its character. We expressed it in green and pink palette with golden accents that correspond with solutions used in beautiful interiors of Wesota Apartments. Using a linear illustration of the historic house, we designed a unique signet. Simple key visual based on a classic, high-contrast typography is juxtaposed with a light-hearted tone of voice in copywriting. Visual identity emerged in a variety of touchpoints - printed ones such as business cards, marketing materials as well as gadgets typical for the hospitality industry (tailored toiletries, duvet sets, mugs etc.). We were also responsible for the design and implementation of the website.
Logotype • Stationery • Promo materials • Website • Gadgets
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