Sternel as a company was founded in 2016, based on a robot programmers group with extensive experience in the automotive
industry. They specialise in the automation of production lines for large car-manufacturing companies such as BMW AG, Daimler
AG, VW AG, Porsche, and Jaguar.
Our task was to make new identity system for Sternel suited for
modern times. We wanted to push all visual elements more into
contemporary, cohesive direction. We created bespoke logotype
which works also as a dynamic mark. Strong cobalt color helps the
brand to elevate among the other companies and make it easier to
recognise. We prepared also 3d model of robotic arms and a
custom icon set to enhance visuals. Our scope of work includes
such fields as: logo design, typography, color pallete, stationery
Visual identification • Stationery • Gadgets • Website
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