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Nestor Salinas

A design for the visual identification of the personal coach brand highlights its key characteristics: professionalism and a modern approach to cycling.

We started the process of visual communication by designing a logo:
a simple yet strong and dynamic signet ring which we juxtaposed with geometrically shaped typography. We also created a suitable and minimalist palette of colours comprising two base hues (black and white) and a vibrant accent of lime yellow. We decided that less is more when it comes to means of visual communication. In so doing, we created a compelling graphic design that celebrates Nestor as a personal coach of tremendous quality and professional customer approach.

Visual identification • Social media materials

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